The Lie Founders Tell Themselves About Selling to SMB
Last week, I had an interesting discussion with a friend of mine – Branon Hanono of Petvisor- about selling SaaS subscriptions to SMBs. It is well-documented that smaller customers (SMBs) churn out quicker than larger customers. The most obvious reason is that smaller companies statistically go out of business much easier than larger companies. In […]
