Ed Wilson of Impulsum Ventures on Seed Investing, Investing in Networks, and Product Ideation

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by David Paul

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Ed Wilson of Impulsum Ventures on Seed Investing, Investing in Networks, and Product Ideation

This week I had the pleasure of interviewing Ed Wilson of Impulsum Ventures out of Los Angeles. Ed is an emerging manager who spent his career at Anthos Capital before forming his new fund. Ed is wicked smart and has a sense for finding great companies. You can listen/watch to the podcast on YouTube, Spotify, or iTunes.

Ed Wilson is a founder and managing partner at Impulsum Ventures, a seed-stage fund focused on investing in health-tech, fin-tech, and consumer tech. Impulsum’s big value add to their portfolio companies is they also run a development studio that can help fill in the gaps for companies as they go from MVP to their first paying customers. When he is not meeting with founders, you can find him spending time with his amazing wife, prepping for their first baby, or skateboarding with some of the most interesting and eclectic people he gets the honor to call friends.

What You’ll Learn:

  • Importance to believe in people

  • Pattern Recognition 

  • Network, Network, Network

  • Value Add

  • Investment process

  • Valuations on Seed Deals

  • Feature vs. Platform company 

  • Early-stage Product Development

Favorite Quote:

“At the end of the day, what are you doing that is really unique; what are you doing that you have an edge in somebody else”

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I get up early, like really early—truly, at an unfathomable hour. As part of my morning ritual, I engage in expressive writing to bring clarity to the labyrinth of my thoughts. Delving into topics encompassing startups, investing, and personal growth. People seem to like it.