Jacob Findlay of Fullbay on Building And Scaling SaaS for SMB Customers

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by David Paul

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Jacob Findlay of Fullbay on Building And Scaling SaaS for SMB Customers

Last week I had the pleasure of interviewing Jacob Findlay, founder and Executive Chairman of Fullbay (vertical SMB SaaS). He is a master of precision, lean process, and vertical SaaS. He scaled his startup to $5M of ARR before taking a massive growth round by Mainsail to expand. You can listen to the podcast on iTunes or Spotify.

Jacob Findlay is the Co-founder of Fullbay. Five years ago, he made the leap from healthcare to truck repair. He wanted to take the best ideas from the electronic medical records world and apply them to heavy-duty repair. In other words, build a medical record for trucks.

At the time, Jacob was in the Director of Finance role for a wildly successful startup company called WebPT. More than 10,000 physical therapy clinics in the United States—one-third of all clinics in the country—now run on WebPT’s software.

Despite his success at WebPT, he left to spend a year running the office side of a truck repair shop. He wanted to gain street credibility in truck repair. He then launched Fullbay in the Fall of 2015.

Today Fullbay is the number one fleet repair platform in North America. Jacob is a CPA, a cellist, a so-so surfer, and the father of seven children.

What You’ll Learn:

  • Importance of a good sales execution 

  • Steps to achieve product-market fit

  • Understanding and identifying a problem before building a product

  • Progress of the product after launch

  • Understanding customers and how to implement the product

  • Adjusting training accordingly to SMB customer 

  • Best ways to identify product-market fit 

  • Importance of keeping a simple finance plan

Favorite Quote:

“If you wanna succeed in business, identify a problem, solve it, and then sell it.”

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I get up early, like really early—truly, at an unfathomable hour. As part of my morning ritual, I engage in expressive writing to bring clarity to the labyrinth of my thoughts. Delving into topics encompassing startups, investing, and personal growth. People seem to like it.