This week I interviewed my man Adam Greenbaum of WhiskerCloud. Adam is a loud and opinionated marketer and growth hacker within the vet space. Adam gives great insights on creating a premium value added service that can be picked up for a nice premium from consolidators. You can listen to the podcast on iTunes and Spotify.
“Life has been a wild ride, but it led me to where I am, and there is no place I’d rather be. I was born and raised in Las Vegas, NV, and made my way to Denver, CO, before putting down roots in Newport Beach, CA. Powered by a “never satisfied” attitude and some powerful perfectionism OCD, I continually work hard to stay at the top of my profession.
Leading the ship of WhiskerCloud has been a wild ride. Entirely bootstrapped, I had a dream of modernizing an entire industry that I cared about considerably. I have spent years watching the veterinary industry slowly move backward regarding technology and wanted to do something about that. WhiskerCloud changed that. Launched in May of 2016, we have experienced tremendous growth, and we are already planning our next moves for the future. Thousands of veterinary professionals worldwide rely on WhiskerCloud to grow their business online, and our team is up for the challenge. In 2021, we were named one of the top 21 web design companies in America, and we’re the only one on the list entirely focused on veterinary medicine.
Since 2014, I have had three companies make Built In’s “Top 50 Startups to Watch” lists and was named one of the top tech influencers to follow on Twitter. If you are on Twitter, say hello! @Greenbaumly
Work aside, my family comes first. My wife Elizabeth and our three furry kids, Sophie, Baxter, and Nala, come before anything else. I’m an avid Marvel fan (Hulk is my spirit animal). I’m also working hard to create an artificial intelligence clone of myself. Is the world ready for two of me? We’re going to find out soon!”
What You’ll Learn:
Branding and Messaging
Demand Generation
Repeatable Sales
Vet Market
Selling a Business
Vet Market Consolidation
Favorite Quote:
“People are afraid of selling, People are afraid of sticker shock. Don’t be afraid of sticker shock”
