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How an Anxious Business Owner Achieved Amazing Results with a New Business System (And How to Create One For Your Business)

The marketplace is a battlefield and to win, you’ve got to get your troops in line by having a good system in place. Discover the four disciplines you need to master to make that happen.

Anxiety is a killer for business owners, and it’s something that affected Kevin Burke on a daily basis. He says that he generally felt it over things that he couldn’t escape from, and it weighed him down in every aspect of his life.

But what caused that anxiety?

It’s due to a lack of certainty, as he had very few systems built into his business. 

But that all changed when he started working with me. And Kevin said he felt the impact of that work straight away:

“I felt like David’s services were working almost immediately. Company-wide, we saw a lot of improvement in our communication and our ability to thoroughly vet out strategy and work on some long term goals that we had all had as a group.”

Before working with me, he had a lot of ideas but he didn’t know how to build systems around them. But with my help, he turned those ideas into tangible goals. That’s how he could create the systems he needed to make his ideas a reality inside his business.

Maybe Kevin’s story resonates with you. Perhaps you also feel that overbearing weight of anxiety that affects every aspect of your life. 

If you do, your first step is to create a management system that helps you to overcome it.

Know that implementing key systems is crucial to the success of any business. This is especially the case for a management system, which is what this article will cover.

Why Is This So Important?

What’s the biggest source of the uncertainty that causes your anxiety right now?

It’s this situation that we find ourselves in as an entire nation, right? 

The pandemic has shown us that our marketplaces are like battlefields. They constantly change and are often due to situations that are outside of our control.

Right now, you’re dealing with new needs from your buyers and you have no idea what your competition’s doing. There are also currently a lot of unknowns in your business and it’s weighing heavily on your shoulders.

This is why having a great management system in place is so important. It’s what will help you create clarity in a situation that has so many people running scared. 

But, there’s no room for sloppiness here. 

You have to get this system right if you’re going to relieve the anxiety that you and your clients feel right now. Everything needs to be measurable and carefully thought through before you implement it.

In this article, I’m going to share the four disciplines that you must master to create your management system. But before we get to that, there’s something you need to understand about strategy…

The Two Strategies That Business Owners Operate On

Businesses generally have two types of strategy:

  1. The Stroke of Pen Strategy
  2. The Behavioral Change Strategy

The Stroke of Pen Strategy is a reactive one. 

For example, you see that you need more customers. So, you spend more money on marketing. Or, you hire more salespeople to land those sales.

The problem here is that those who implement this strategy don’t get to the root of their issues. They just throw money at the problem and hope that it will resolve itself. But by doing that, they’re not creating alignment between all of the buckets in their business.

The Behavioral Change Strategy is the one that you ought to follow.

Under this strategy, you’re not trying to turn your salespeople into rapid closers, for example. Instead, you focus on helping them become people who thoughtfully solve problems for your customers. 

This strategy is all about stepping back and thinking strategically about how your business needs to operate. And if you follow it, you have a business that aligns with the people inside it and the people that you serve.

So, how do you create that type of strategy?

The Four Disciplines

To master the Behavioral Change Strategy, there are four disciplines that you need to master:

  1. Focus on the Wildly Important 
  2. Act on Lead Measures
  3. Create a Scorecard
  4. Create a Cadence of Accountability

These are the pillars of what will become your management strategy. And here’s what you need to know about each of them.

Discipline #1 – Focus on the Wildly Important Goal

Most business owners have a few areas of their companies that they want to improve. The big mistake they make is that they try to tackle them all at once. This leads to the change getting mismanaged because it’s unfocused. The business owner feels overwhelmed and their people also become frustrated.

To avoid that situation, you need to focus on the one wildly important thing in your business that needs to change.

Here’s what I have my clients do.

Think of how your business as it is now as your status quo. Then, think about the one thing that you can change that will have the biggest impact, assuming everything else stays the same. That means you can make this change while your customers are still getting served and your people are still getting paid.

That’s the wildly important goal (WIG) for your business.

Focus on that single area of the business and get it up to the standard that it needs to be at.

But this doesn’t mean that you won’t work on the other areas of your business that need improving. The point here is that you’re taking it one leg at a time. You fix the thing that really needs fixing and create a new status quo.

After that, you repeat the exercise.

Now you have this new thing in place, what’s the next wildly important thing that you’ve got to change?

It’s like stacking dominoes. One by one, you put the pieces in place so that you can create something amazing.

Discipline #2 – Act on Lead Measures

A lead measure must always be predictive.

This means you have to believe, without a reasonable doubt, that the lead measures you use will contribute to your business. In other words, you’re not going to do anything that isn’t going to move your business forward.

For example, cutting costs isn’t a lead measure because it’s not going to increase sales.

Also, that lead measure also needs to be something that you can influence. This means that you’re not relying on some external group to make the measure work.

For example, you might think that cutting wait times is a good lead measure if you run a restaurant. Naturally, that task falls onto your waiters. The problem is that they don’t have full influence over that measure. If the kitchen gets backed up, wait times go up through no fault of the waiters.

A good lead measure is one that’s predictable and directly influenced by whoever the measure applies to.

Discipline #3 – Create a Scorecard

People always play hard when somebody’s keeping score. That’s as true in your business as it is in any sport that you care to watch.

And it’s why you need to create scorecards for your entire team.

These scorecards show your lead measures and the targets that you want your people to reach. You then use the card to track each person’s progress. And most importantly, you can use the scorecard to work together on creating improvements within your business.

This doesn’t need to be complicated.

You can create solid scorecards using Excel or Google Drive. Or, it could be as simple as a giant Post-It note that you draw out. The point is that the scorecard allows you and your people to measure your progress. It’ll show you what’s going well and what you need to improve on before you can achieve your WIG.

Discipline #4 – Create the Cadence of Accountability

Once you have your WIG in place, everybody in the business needs to work towards it. This means you need to create a cadence of accountability inside the business. Everybody has their own role to play and you need to make sure they’re doing what they’re supposed to do.

That’s why you need to hold a weekly WIG session.

This should last no more than 30 minutes and its purpose is to go through your scorecard. You’ll do it at the same time every single week and each session will help you to see how much progress you’ve made. It also holds your people accountable.

If there’s no movement towards your WIG from one week to the next, there’s clearly an issue. 

It may be that the lead measures you’ve put in place aren’t working. Or, it may be that some of your people aren’t doing what they’re supposed to do.

What’s Your Wildly Important Goal?

That’s the key question you need to answer before you can put this system into place. Figure out your WIG and then build this system around it. Create accountability and measure your people’s progress towards the WIG.

And once you achieve that WIG, you move onto the next one.

That’s what Kevin did within his business. 

And as he achieved each if his WIGs, he built a more stable business that no longer gave him anxiety.

And whenever you’re ready… here are 3 ways I can help you make you and your team more productive in order to grow your business:

1. Join the Executing Executives Facebook Group and connect with other business owners who are strategizing to execute, too. It’s our new Facebook community where smart entrepreneurs learn to get more income, impact, and independence. — Click Here

2. Get 90-Minute Crash Course
I’m getting business owners together this month to map out a simple plan, so they can get you and your team executing productively in 30-days. — Click here for the details, and register if it looks useful to you.

3. Work with me and my team privately
If you’d like to work directly with me and my team to take your business to the next stratosphere… Just reply to this message and put “Private” in the subject line… Tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!


How This Restaurant Owner Traded Pain for Pleasure (And How Focus and Responsibility Enhance Your Business)

You’ve worked hard to create a growing business, but you’re still in so much pain. Find out how to turn that pain into pleasure so you can have a thriving business.

As the President of Tap & Burger Concepts, Kevin Eddy had a thriving business on his hands. His restaurant group underwent amazing growth.

…But it was perhaps a little too amazing even for him.

That’s because he soon struggled to keep up with the fast pace of the growth. 

And as an executive group, he had too many people delegating various tasks to others. It was evidently a “too many chefs spoil the broth” situation, and it created immense frustration for his employees. They lacked focus because they never knew where the next instructions would come from.

He came to me to help him develop a greater sense of focus in his thriving business. And I’ll let Kevin share the results:

“I felt the impact of David’s services immediately. It offered me an opportunity to take a step back and regroup to gather my thoughts, and I was a better coach after his services commenced.

I have more time for those close to me, and this is something I haven’t had in years. And I’m truly confident in the future of these companies.”

With a little help, Kevin created the systems that he needed to manage his growth. He went from experiencing massive pain to enjoying the pleasure of seeing his business grow sustainably.

And the turning point was when he built focus and responsibility into the business.

Interference and Pain

The pain that you experience in your business is the biggest driver of interference. This interference represents anything that stops you from achieving the goals you’ve set for your business.

The good news is that you can turn that interference into awareness. And once you’re aware of what you need to change, you can transform the pain you feel into pleasure. Because only by becoming aware of the issues in your business can you understand its true potential.

Your goal is to get rid of the interference in your business.

In Kevin’s case, that interference related to the muddied message that his executives sent to his employees. There was just too much delegating going on, which destroyed the focus inside the business.

Your source of interference may be something different. But to overcome it, homing in on developing focus and responsibility is a key step. 

The good news is that I have a few tips that will help you to do just that.

Tip #1 – Find Someone to Hold You on Your S***

I’m a solopreneur.

That means that I don’t have a ton of people that I collaborate with, which can make it hard to stay focused. It’s because your collaborators are often the people who push you back on course when you start veering off.

They’re basically the people who hold you on your s***.

In my personal life, I have my wife do it for me. She’s there to tell me about If I’m starting to screw up on a personal level. That’s how I can correct my course.

It’s a little harder to find that person in my professional life. Still, I need one. I need that person who knows what I’m trying to achieve and can see when I’m straying away from that focus.

That’s what you need, too.

I call these guys your “battle buddies”, and they’re fellow professionals who hold you accountable. Find somebody who understands what you want, and you can rely on them to hold you on your s*** when you start to lose it.

Tip #2 – Focus Is Like a Muscle

Let’s imagine that you want to learn how to drive a racecar.

When you start learning, you’ll have an instructor sitting next to you. You do a few laps of the circuit and your instructor then says…

“I’m going to press this button. When I press this button, one of the wheels is going to lift up from the racecar and the car is gonna start spinning. And you’re gonna have to learn how to control the car.”

Now, the key to succeeding in this scenario is to turn your head to where you want to go, i.e. the road. The other option is to turn it towards the wall that you’re going to crash into if you don’t get this right.

You know this and you keep telling yourself what you’re going to do when the instructor hits the button. But as soon as they do it, you lose all focus and end up smashing into the wall.

If you don’t believe that’s possible, ask yourself how people manage to crash their cars on empty stretches of road. It happens all the time, and it’s because they lost focus.

What’s the point I’m making here?

Focus is like a muscle. It’s something that you need to train to get right. In my racecar scenario, you’re going to get back into the car with the instructor and do it all over again. And you’ll keep doing it until you get it right and it becomes muscle memory for you.

The same thing happens with pain and pleasure. 

You know that you need to focus on the pleasure, but you all too often focus on the pain. That’s why you have to train yourself to keep your eyes on the pleasure so that the pain doesn’t distract you from your goals.

It’s a fact that you’re occasionally going to get it wrong and smash into the wall, and that’s okay! Just brush yourself off, get the pleasure back in your sights, and do it all over again.

Tip #3 – Create Your Catalyst of Responsibility

When you can keep yourself focused on the pleasure, you create what I call the catalyst of responsibility. At this stage, you are aware of your potential. You have your eyes on the goal and the pain isn’t distracting you anymore.

Now, there’s no excuse.

You’re aware of what pleasure looks like and it’s up to you to drive towards it. To stick with the racecar analogy, you’re now responsible for steering the car towards that pleasure.

This awareness is your catalyst.

It’s the little wake-up call that prompts you into taking more positive actions for yourself and your business. So, create that catalyst and keep steering towards it no matter what.

Tip #4 – Nail Down Your Agenda for Every Task

Let’s say you have an important meeting coming up with a client. In your head, you know the outcome that you want to achieve from this meeting. You know that you want to get that client to whatever point it is.

But when you sit down and start talking, your brain goes in a different direction. The conversation takes you away from the outcome that you wanted to achieve. 

That means you’ve taken your eyes off the road again. If you’re not careful, that conversation’s going to lead you right into the wall.

The solution to this is to get your truth down on paper.

Nail down what you want to achieve from the meeting and create an agenda that will move you towards that outcome. And of course, that outcome is the pleasure that you want to achieve from the meeting.

This keeps you concentrated on the task at hand. Because once you’re focused on what you want to achieve, you’re not tempted to wander off in a different direction.

You can use this same process for any task that you do. Write down the intended outcome and the steps you need to take to get there. Refer back to that document regularly to ensure you’re not straying off course.

Tip #5 – Find Something That Excites You

Ultimately, you’re going to feel pain if what you’re doing doesn’t excite you anymore. You won’t find your pleasure because you have no passion for the work.

One of my clients, Ron, felt that way towards his business while he was in lockdown. He was working from home and says his biggest pleasure came from looking out of the window.

That’s not where you want to be.

Eventually, we established that Ron’s real pleasure came from connecting with his clients. When he’s able to walk them down the path of creating security out of whatever insecurity they have, he feels pleasure. We also discovered that he found pain in picking up the phone and talking to people he doesn’t know.

In one fell swoop, we’ve discovered the interference that holds him back and created awareness around his pleasure. Now, he’s going to focus on what excites him and delegate the stuff that causes him pain to somebody else.

You need to do the same in your business.

Find the things that excite you and turn them into your key points of focus.

Find Your Pleasure and Focus on It

Your biggest problem right now may be that you’re focused on your pain. As a result, you’re like the racecar driver who looks at the wall when they’re spinning out of control. 

That means you’re looking at the wrong thing and you’re eventually going to crash because of it.

By following these tips, you’ll build awareness of what your pleasure is and learn how to focus on it. Once you have that focus, build responsibility around it so that you don’t take your eyes away from it.

If you keep doing that, you’ll create the pleasure that you’re looking for out of your business.

And whenever you’re ready… here are 3 ways I can help you make you and your team more productive in order to grow your business:

1. Join the Executing Executives Facebook Group and connect with other business owners who are strategizing to execute, too. It’s our new Facebook community where smart entrepreneurs learn to get more income, impact, and independence. — Click Here

2. Get 90-Minute Crash Course
I’m getting business owners together this month to map out a simple plan, so they can get you and your team executing productively in 30-days. — Click here for the details, and register if it looks useful to you.

3. Work with me and my team privately
If you’d like to work directly with me and my team to take your business to the next stratosphere… Just reply to this message and put “Private” in the subject line… Tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!


The Third Post

From its medieval origins to the digital era, learn everything there is to know about the ubiquitous lorem ipsum passage.
Lorem ipsum, or lipsum as it is sometimes known, is dummy text used in laying out print, graphic or web designs. The passage is attributed to an unknown typesetter in the 15th century who is thought to have scrambled parts of Cicero’s De Finibus Bonorum et Malorum for use in a type specimen book. It usually begins with:

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