This post is not for me to boost my ego on the “value add” I bring to my portfolio companies. It is more about two unconventional scaling methods as a solo GP to help bring in some key hires. But did I mention how valuable I am as an investor ?.

Anyway….

The first is using a marketing automation feature within my investor CRM called Affinity. It is not a complex feature. It is “send bulk email.” For example, I have made a list of “Operators” in the CRM in which I sent an email with the subject line “I need some help.” The body of the email was only two or three sentences about needing a product hire, along with the job description as an attachment. Then Voila, a bunch of qualified candidates- one that ended up being hired.

The second way was someone reaching out to me via Linkedin in response to a post I posted about traveling to Dallas that morning. I wrote – hit me up if you want to meet. When my plane landed, I had a DM of someone I had never met before, but we were connected through a common company. We squeezed in lunch, and he was in between gigs. He had an unusual background that was a perfect fit for an open req for a portfolio company. I connected them and, once again- hired!

I do very few things on that scale as an investor. Being organized with my network through technology and constantly posting on social media have proven to help.

Thanks for reading Ramblings from David Paul!

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