You’ve worked hard to create a growing business, but you’re still in so much pain. Find out how to turn that pain into pleasure so you can have a thriving business.
As the President of Tap & Burger Concepts, Kevin Eddy had a thriving business on his hands. His restaurant group underwent amazing growth.
…But it was perhaps a little too amazing even for him.
That’s because he soon struggled to keep up with the fast pace of the growth.
And as an executive group, he had too many people delegating various tasks to others. It was evidently a “too many chefs spoil the broth” situation, and it created immense frustration for his employees. They lacked focus because they never knew where the next instructions would come from.
He came to me to help him develop a greater sense of focus in his thriving business. And I’ll let Kevin share the results:
“I felt the impact of David’s services immediately. It offered me an opportunity to take a step back and regroup to gather my thoughts, and I was a better coach after his services commenced.
I have more time for those close to me, and this is something I haven’t had in years. And I’m truly confident in the future of these companies.”
With a little help, Kevin created the systems that he needed to manage his growth. He went from experiencing massive pain to enjoying the pleasure of seeing his business grow sustainably.
And the turning point was when he built focus and responsibility into the business.
Interference and Pain
The pain that you experience in your business is the biggest driver of interference. This interference represents anything that stops you from achieving the goals you’ve set for your business.
The good news is that you can turn that interference into awareness. And once you’re aware of what you need to change, you can transform the pain you feel into pleasure. Because only by becoming aware of the issues in your business can you understand its true potential.
Your goal is to get rid of the interference in your business.
In Kevin’s case, that interference related to the muddied message that his executives sent to his employees. There was just too much delegating going on, which destroyed the focus inside the business.
Your source of interference may be something different. But to overcome it, homing in on developing focus and responsibility is a key step.
The good news is that I have a few tips that will help you to do just that.
Tip #1 – Find Someone to Hold You on Your S***
I’m a solopreneur.
That means that I don’t have a ton of people that I collaborate with, which can make it hard to stay focused. It’s because your collaborators are often the people who push you back on course when you start veering off.
They’re basically the people who hold you on your s***.
In my personal life, I have my wife do it for me. She’s there to tell me about If I’m starting to screw up on a personal level. That’s how I can correct my course.
It’s a little harder to find that person in my professional life. Still, I need one. I need that person who knows what I’m trying to achieve and can see when I’m straying away from that focus.
That’s what you need, too.
I call these guys your “battle buddies”, and they’re fellow professionals who hold you accountable. Find somebody who understands what you want, and you can rely on them to hold you on your s*** when you start to lose it.
Tip #2 – Focus Is Like a Muscle
Let’s imagine that you want to learn how to drive a racecar.
When you start learning, you’ll have an instructor sitting next to you. You do a few laps of the circuit and your instructor then says…
“I’m going to press this button. When I press this button, one of the wheels is going to lift up from the racecar and the car is gonna start spinning. And you’re gonna have to learn how to control the car.”
Now, the key to succeeding in this scenario is to turn your head to where you want to go, i.e. the road. The other option is to turn it towards the wall that you’re going to crash into if you don’t get this right.
You know this and you keep telling yourself what you’re going to do when the instructor hits the button. But as soon as they do it, you lose all focus and end up smashing into the wall.
If you don’t believe that’s possible, ask yourself how people manage to crash their cars on empty stretches of road. It happens all the time, and it’s because they lost focus.
What’s the point I’m making here?
Focus is like a muscle. It’s something that you need to train to get right. In my racecar scenario, you’re going to get back into the car with the instructor and do it all over again. And you’ll keep doing it until you get it right and it becomes muscle memory for you.
The same thing happens with pain and pleasure.
You know that you need to focus on the pleasure, but you all too often focus on the pain. That’s why you have to train yourself to keep your eyes on the pleasure so that the pain doesn’t distract you from your goals.
It’s a fact that you’re occasionally going to get it wrong and smash into the wall, and that’s okay! Just brush yourself off, get the pleasure back in your sights, and do it all over again.
Tip #3 – Create Your Catalyst of Responsibility
When you can keep yourself focused on the pleasure, you create what I call the catalyst of responsibility. At this stage, you are aware of your potential. You have your eyes on the goal and the pain isn’t distracting you anymore.
Now, there’s no excuse.
You’re aware of what pleasure looks like and it’s up to you to drive towards it. To stick with the racecar analogy, you’re now responsible for steering the car towards that pleasure.
This awareness is your catalyst.
It’s the little wake-up call that prompts you into taking more positive actions for yourself and your business. So, create that catalyst and keep steering towards it no matter what.
Tip #4 – Nail Down Your Agenda for Every Task
Let’s say you have an important meeting coming up with a client. In your head, you know the outcome that you want to achieve from this meeting. You know that you want to get that client to whatever point it is.
But when you sit down and start talking, your brain goes in a different direction. The conversation takes you away from the outcome that you wanted to achieve.
That means you’ve taken your eyes off the road again. If you’re not careful, that conversation’s going to lead you right into the wall.
The solution to this is to get your truth down on paper.
Nail down what you want to achieve from the meeting and create an agenda that will move you towards that outcome. And of course, that outcome is the pleasure that you want to achieve from the meeting.
This keeps you concentrated on the task at hand. Because once you’re focused on what you want to achieve, you’re not tempted to wander off in a different direction.
You can use this same process for any task that you do. Write down the intended outcome and the steps you need to take to get there. Refer back to that document regularly to ensure you’re not straying off course.
Tip #5 – Find Something That Excites You
Ultimately, you’re going to feel pain if what you’re doing doesn’t excite you anymore. You won’t find your pleasure because you have no passion for the work.
One of my clients, Ron, felt that way towards his business while he was in lockdown. He was working from home and says his biggest pleasure came from looking out of the window.
That’s not where you want to be.
Eventually, we established that Ron’s real pleasure came from connecting with his clients. When he’s able to walk them down the path of creating security out of whatever insecurity they have, he feels pleasure. We also discovered that he found pain in picking up the phone and talking to people he doesn’t know.
In one fell swoop, we’ve discovered the interference that holds him back and created awareness around his pleasure. Now, he’s going to focus on what excites him and delegate the stuff that causes him pain to somebody else.
You need to do the same in your business.
Find the things that excite you and turn them into your key points of focus.
Find Your Pleasure and Focus on It
Your biggest problem right now may be that you’re focused on your pain. As a result, you’re like the racecar driver who looks at the wall when they’re spinning out of control.
That means you’re looking at the wrong thing and you’re eventually going to crash because of it.
By following these tips, you’ll build awareness of what your pleasure is and learn how to focus on it. Once you have that focus, build responsibility around it so that you don’t take your eyes away from it.
If you keep doing that, you’ll create the pleasure that you’re looking for out of your business.
And whenever you’re ready… here are 3 ways I can help you make you and your team more productive in order to grow your business:
1. Join the Executing Executives Facebook Group and connect with other business owners who are strategizing to execute, too. It’s our new Facebook community where smart entrepreneurs learn to get more income, impact, and independence. — Click Here
2. Get 90-Minute Crash Course
I’m getting business owners together this month to map out a simple plan, so they can get you and your team executing productively in 30-days. — Click here for the details, and register if it looks useful to you.
3. Work with me and my team privately
If you’d like to work directly with me and my team to take your business to the next stratosphere… Just reply to this message and put “Private” in the subject line… Tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!