What Investors Think When Reading a Pitch Deck

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by David Paul

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What Investors Think When Reading a Pitch Deck

Yesterday I had the pleasure of doing a Linkedin Live session with Phillip Pipkins entitled “What Investors Think When Reading a Pitch Deck.” . The title pretty much sums up the content. I also kissed him during the presentation to get more clicks The TL;DW is-

  • A pitch deck is a summation of how much a founder really understands the business they are trying to build. How much he/she understands their market and customers should be highlighted.

  • Raise amount and the amount of previous capital raised gives a quick litmus test for investors if they are in a valuation range in which they feel comfortable.

  • Traction is everything – whether its with revenue, users, or in depth customer discovery/partnerships.

  • Pumping TAM is stupid.

  • Being intellectually honest about your competitors, their capabilities, and any recessionary headwinds.

    You can watch the video here:

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I get up early, like really early—truly, at an unfathomable hour. As part of my morning ritual, I engage in expressive writing to bring clarity to the labyrinth of my thoughts. Delving into topics encompassing startups, investing, and personal growth. People seem to like it.