I recently had the opportunity to co-invest with emerging managers Justin Gray and Josh Wagner at In Revenue Capital. They participated alongside us for the Seed 1 Financing of Statera based in Boston, Massachusetts. Working with these gentlemen has been educational for me, and the amount of portfolio support to the company is unparalleled.
The reason I partnered with them is two-fold:
Deep Industry Expertise in B2B GTM
Experience Creating High Margin Managed Services
The healthcare buyer is a finicky one. Understanding the sales cycle, buyer personas, and getting close is not for the faint of heart. Nevertheless, I am very excited about systematizing sales and marketing with the abundance of demand Statera is seeing in the market. Setting these fundamental sales processes will create a foundation for genuinely stable growth.
Justin’s last company LeadMD was Marketo’s #1 integrator and managed service provider. It was a highly profitable business with excellent economics as far as service companies go. Being that the Statera product is highly configurable requires a systemized approach to ensure fundamental margin control during implementation and delivery.
I am very excited to bring in operational capital to leverage this already incredible opportunity.
